Blog

Blog


B2B Marketing: Where Are We Now?
B2B Marketing: Where Are We Now?
Often, the more you read, hear and write a word the less it begins to mean. Its cadence and calligraphy repeated ad infinitum become little more than shapes and white noise. The word ‘digital’ has dogged... more
2 July, 2015
Millennials Reshaping B2B Marketing
Millennials Reshaping B2B Marketing
You may have noticed the topic of Millennials is everywhere. And more than ever, marketers are observing this tech savvy generation to try anticipate their behaviours and habits. As more Millennials begin... more
20 May, 2015
B2C Audience Needs Tells Us How to Influence the B2B Buying Team
B2C Audience Needs Tells Us How to Influence the B2B Buying Team
As we see the consumerization of IT take place we also see efforts to better use digital content in pursuit of consumers. IDG Connect recently surveyed over 400 consumers around their purchase of technology-related... more
12 May, 2015